{"id":239,"date":"2023-05-08T12:40:56","date_gmt":"2023-05-08T02:40:56","guid":{"rendered":"https:\/\/aninconvenientspecies.com\/?p=239"},"modified":"2024-10-10T13:12:43","modified_gmt":"2024-10-10T02:12:43","slug":"what-most-smes-dont-know-about-climate-solutions","status":"publish","type":"post","link":"https:\/\/aninconvenientspecies.com\/?p=239","title":{"rendered":"Why don't most SMEs know about the ROI of climate solutions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(And why they're not seeing the business opportunities on offer)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There's an interesting piece of wisdom from  Robert Cialdini, best selling author of <strong><em> Influence: the Psychology of Persuasion<\/em><\/strong>  and <strong><em>Presuasion<\/em><\/strong>:<strong><em> a Revolutionary Way to Influence and Persuade<\/em><\/strong>)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"What's prominent becomes causal - even if it's not.\"<\/p>\n<cite>Robert Cialdini, Pre-suasion<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">(It also explains why - if you're ever interviewed by police on camera - you should sit side-on to the camera.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, it says that if you make something central in an argument often enough then people will accept that it is causing what you're talking about - just because it's visible and repeated so often.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(In a police interview recording, if you're the person face-on in the frame, your perceived guilt is increased - just because you're the focus.  It's human neurobiology.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the business sustainability space, this helps to explain why there is so MUCH belief in \"government policy\" and \"reducing consumption\" and \"environment is an expensive compliance obligation\" - when actually there is a rich smorgasbord of actionable, high-ROI solutions commercially available today.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The media has been reporting on the need for \"government policy\" and \"reducing consumption\" for decades.  Authorities have been enforcing regulations for most of a century.  Industry bodies have been talking about \"efficiency\" and \"reporting\" and \"reduction\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What more is there?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2017, Project Drawdown's 70 independent researchers published the results of 4 years analysis and modelling.  They identified 80 existing, commercial, no-government-required solutions for <strong><em>reversing <\/em><\/strong>global warming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6 years on, Drawdown has now catalogued 93 commercial climate solutions scaling globally. In 2021, Project Regeneration started publishing climate solutions actions for individuals, communities, regions and SMEs.  (They're up to about 70 lists.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global studies of Circular Economy savings indicate that industry has trillion dollar savings available globally today. (Around 4.5 trillion <a href=\"https:\/\/www.weforum.org\/agenda\/2019\/01\/its-time-for-the-circular-economy-to-go-global-and-you-can-help\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">according to the WEF<\/a> and <a href=\"https:\/\/www.pwc.com.au\/media\/2021\/circular-economy-to-grow-australian-GDP.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$1.9 trillion just in Australia<\/a>.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet most people are so programmed into \"government action\" that they're missing out on a whole lot of fun and a whole lot of impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And a surprising number of businesses - especially SME businesses - aren't aware of <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"The biggest business opportunity in human history\"<\/p>\n<cite>Dr Jonathan Foley, CEO Project Drawdown.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"regeneration.org\/nexus\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/aninconvenientspecies.com\/wp-content\/uploads\/2023\/05\/regenerationnexus.jpg\" alt=\"\" class=\"wp-image-489\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Interested in exploring for YOUR opportunities?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our upcoming workshop on <a href=\"https:\/\/bb4g.co\/regenerative-business-workshop\/\">Regenerative Business Planning for SMEs<\/a>, starting 22nd May 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(And why they're not seeing the business opportunities on offer) There's an interesting piece of wisdom from Robert Cialdini, best selling author of Influence: the Psychology of Persuasion and Presuasion: a Revolutionary Way to Influence and Persuade) \"What's prominent becomes causal - even if it's not.\" Robert Cialdini, Pre-suasion (It also explains why - if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why don&#039;t most SMEs know about the ROI of climate solutions - An Inconvenient Species<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aninconvenientspecies.com\/?p=239\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why don&#039;t most SMEs know about the ROI of climate solutions - An Inconvenient Species\" \/>\n<meta property=\"og:description\" content=\"(And why they&#039;re not seeing the business opportunities on offer) There&#039;s an interesting piece of wisdom from Robert Cialdini, best selling author of Influence: the Psychology of Persuasion and Presuasion: a Revolutionary Way to Influence and Persuade) &quot;What&#039;s prominent becomes causal - even if it&#039;s not.&quot; Robert Cialdini, Pre-suasion (It also explains why - if [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aninconvenientspecies.com\/?p=239\" \/>\n<meta property=\"og:site_name\" content=\"An Inconvenient Species\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-08T02:40:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T02:12:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aninconvenientspecies.com\/wp-content\/uploads\/2023\/05\/regenag.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1778\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leigh Baker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leigh Baker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aninconvenientspecies.com\\\/?p=239#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aninconvenientspecies.com\\\/?p=239\"},\"author\":{\"name\":\"Leigh Baker\",\"@id\":\"https:\\\/\\\/aninconvenientspecies.com\\\/#\\\/schema\\\/person\\\/73c54d547e929d40175f489ae4e89794\"},\"headline\":\"Why don't most SMEs know about the ROI of climate solutions\",\"datePublished\":\"2023-05-08T02:40:56+00:00\",\"dateModified\":\"2024-10-10T02:12:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aninconvenientspecies.com\\\/?p=239\"},\"wordCount\":394,\"image\":{\"@id\":\"https:\\\/\\\/aninconvenientspecies.com\\\/?p=239#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aninconvenientspecies.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/regenag.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aninconvenientspecies.com\\\/?p=239\",\"url\":\"https:\\\/\\\/aninconvenientspecies.com\\\/?p=239\",\"name\":\"Why don't most SMEs know about the ROI of climate solutions - 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