2652 days until 2030 -
 Regeneration starts now.

Who leads disruptive technology innovation at scale?

Think about who was behind the development, construction and commericalisation of :

  • the smartphone in your hand
  • the car in your driveway
  • the aeroplane that took you on your last international journey.

Who drove the design and delivery work that made it a desirable consumer product?

Our core issues are problems with rubbish supply chain design

The systems that deliver the products and services we use every day go back centuries. Their environmental impacts were multiplied and magnified by the Industrial Revolution. Then they were further accelerated through the 20th century.

Their primary problem is that they are fundamentally 1-way, mine/make/use/dump designs. Making them "more efficient" is like slowing down the speed of the car you're driving over a cliff.

To survive, you actually need to change direction. You need smarter, fairer safer systems - circular, renewable systems that restore and regenerate BY DESIGN. You need to change whole industry mindsets.

Industrial innovation at scale isn't typically delivered by democratic national governments.

Governments can't directly change supply chains

Western democratic governments aren't "in charge" of the design of industry. They can set policies and - to a certain extent - regulate what business does.

Who is the primary force in designing, building and delivering the majority of products and services you consume every day?

Who directly briefs the engineers , designers and technologists who work out how to provide us with transport, clothes, energy and communications?

Disruptive innovation at scale is delivered largely by business entrepreneurs

Research and development may be done in laboratories and think tanks using government funding . However, scaling a product or service for a national or global market is primarily done by canny business innovators.

These innovators are at all levels. They can be an entrepreneurial head of a global manufacturing corporation; the owner of a family construction business; or a collective of citizen entrepreneurs delivering a renewable energy coop.

We already HAVE the commercial technology

It's surprising how few climate "experts" seem to know this - but we do. According to one analysis, simply by scaling 80 existing, commercial, no-government-required solutions we could be carbon negative by 2050.

This is what Paul Hawken found when he was preparing to release the first Drawdown report on reversing global warming in 2017:

“While we were finishing the book I spoke with three of the best-known international climate change experts—professors and authors who have been leading this field for the past 25-30 years. I asked them to write down their top 5 solutions for global warming. It took them a long time.

Moreover: They were all wrong. Their top solutions are not the top solutions according to the data of the leading institutions as we have researched those.

Here’s my point: We are 40 years into global warming. It is the most serious problem humanity has ever faced. We have created it and the authorities in the field cannot name the top-5 solutions. That’s an astonishing anthropological fact. There is no plan…” (emphasis added)

Paul Hawken in The Optimist Daily

How's that for "inconvenient"!!!

The problem experts don't know the answers. If they did they may still not have the supply chain smarts to turn good technology into great products and services.

It seems likely that the most powerful place you could campaign for climate action is inside an entrepreneur's head.

You can still march on climate strikes.

You can still use your vote to send a political message.

You can still reduce your meat intake and your car miles.

And when you've done those things you can do more!

You can learn about the existing, actionable solutions that are being collected under titles like Circular Economy and Regenerative Business.

AND you can do more than protest, vote and eat more veggies - you can take the best solutions to work and use them to build your career (or business)!

Find out more at my sister website Balance3.

The real inconvenient truth is...

We're an inconvenient SPECIES!

We're not in an environmental mess because we don't have better, smarter, safer options.

We've been building technology solutions for over a century. Solar panels have been around since the 1880s and EVs were already on the market in the early 1900s.

Powerful systems solutions and smarter implementation practices have been developing for decades - at least since the publication of The Limits to Growth in 1972.

What's really going on?

The underlying reason we're in an environmental mess is that the self-protecting human systems we call “business” and “the economy” have been stuck in 19th century design thinking for way too long. 

The same evolutionary biological forces that make mature forests stable ecosystems also impact human behaviour.

It's time to work WITH that reality...

We don’t have time to upgrade the global human psyche.

And we don't have to.

Instead, if we leverage the leading edge of the expanding “soft tech” revolution, we can make the improvements we need to make with the human race we currently have.

Following quietly behind the Information Revolution is a whole new world of human understanding. Some examples include:

  • Psychology, from "The Diffusion of Innovations" to "The Psychology of Persuasion".
  • Marketing, from "Crossing the Chasm" to "Don't Make Me Think"
  • Neurobiology and Neuroeconomics
  • Social Psychology.

It's easier when you acknowledge ANY reality

When we acknowledge what the human race is (and especially what it ISN'T) - then we can get on with the job, applying the wealth of solutions we already have.

It's time to take a good dose of Radical Acceptance, then get to work applying the best solutions from fields as disparate as Systems Thinking and Generative Innovation.

Within multiple disciplines - old and new - the tools exist that can help us make the human systems changes that will regenerate the ecosystems we need to survive.

And that doesn't just make a better world

You win anyway, regardless of how the future develops.

The skills that will shift us more rapidly to a smarter, safer, fairer Regenerative Economy will also enhance your relationships, your career and your working life.

Because the overall ability to get things done in human groups will help you thrive in any environment - from corporate jungle to rural outpost.

I've been building a library of resources on both Regenerative Business solutions and Innovation Delivery skills for years, and now I'm building this blog - An Inconvenient Species - to explore the human in the global warming equation further.

Follow the journey

If you'd like to be part of making a world where our Inconvenient Species thrives along with the rest of nature, then sign up for updates to get ideas in your inbox.